EasyJet Company

Introduction The purpose of this report is to define key problems and critical issues of easyJet, discuss McKinsey’s 7S framework, analyse driving forces, external environment and the position of the company comparing with competitors.Advertising We will write a custom essay sample on EasyJet Company specifically for you for only $16.05 $11/page Learn More Key Problems and Critical Issues This company has to consider both internal and external problems, for instance, the management of this company faced challenges to control internal management system and implement a strategic plan like motivate the employees, changed the status from private to public, use subcontractors, maintain a relationship with directors and customers. However, a reporter Sunday Times investigated availability of its low fares and stated that easyJet theoretically asked low price, but practically the customers have to pay more while the price of the services depends on many factors including time factors (earlier flight was much more expensive), taxation policy, unrealistic decision of the management and so on. SWOT Analysis Strengths Weaknesses Strong brand image in the airline industry; It has enough financial capability to expand business in a new route; Outstanding customer service; Online service and e-commerce facilities; Easyjet is able to offset high fuel costs; Loyal customer base Decrease profit for the global recession high remuneration to their employees and directors; Unusual crisis, for example, IT security and fraud risk, Opportunities Threats It has the opportunity to become a market leader in the low-cost aviation industry; Increase the number of routes Long-term objectives to build a strong position in short-haul route while the low-cost market could grow by as much as 300% by 2004; Extreme competition from other low-cost carriers and Europe’s major carriers; Internal challenges for entry of potent new co mpetitors; Legal barriers and environmental problem; Table 1: SWOT analysis of easyJet Source: Self-generated McKinsey Seven 7S Framework for easyJet Strategy: The core organizational strategy of the company is to offer highly competitive fares and sustain in the market by competing with existing and new carriers; Systems: the management system has considered both manual and technological factors; however, easyJet is fully equipped with IT facilities; Shared Values: It consists of three essential elements culture, believes and values; easyJet has organized several programs like workshops, and simulations to explain its objectives and develop a good relationship with employees and other shareholders; Skills: To develop the employee’s performance, it arranged training while it has many young and relatively inexperienced employees; Style: Stelios was a charismatic leader who struggled to shape the business though he followed the autocratic leadership style to implement maj or decision; Staffs: Retention of the employees is the problem while competitors recruit the employees of easyJet providing a higher salary, for instance, British Airways hired away its lawyer providing  £500,000 per year; Structure: easyJet follows a comparatively complicated organizational structure where CEO controlled managers of all departments along with subcontractors, outside vendors. Driving Forces It is notable that although there are certain deficiencies among the workforce of easyJet, its internal-forces are still quite impressive because of expertise and proficiency of the top management and the CEO (although the CEO is somewhat authoritarian and does not bother much about directors’ advises); so, the forthcoming position of easyJet could be optimistic; however, the external forces are analysed below: Bargaining Power of Suppliers: the key suppliers like Boeing and Airbus have moderate to high bargaining powers Bargaining Power of Customers: the customers in this industry respond greatly to raising fares as their switching costs are relatively low New Entrants: the barriers to enter the market are vast amounts of capital investments and strict laws, which makes it tough for new entrants to start-up and sustain Threat of Substitutes: there are high threats of substitutes Competitive Rivalry: there are strong rivalry from other low-cost carriers Analysis of Statute Vs Competition:Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More To protect the flag carriers and national businesses, most countries enacted laws to prevent competition; nevertheless, in 1992, the EU passed legislation to deregulate the industry, which meant that all businesses faced extreme rivalry. Enactment of such statute became a huge problem for luxurious and expensive flag carriers like British Airways, because people now had a choice to travel by low-cost carriers like easyJet , go, or Ryanair; consequently the competition in the industry became very intense; conversely, low-cost carriers from different European nations started competing by offering economical prices to attract customers. Environmental Scanning Political Factors Governmental policies like unfriendly taxation or enactment of unfair autocratic laws may pose problems for the players; however, the EU ensures that such actions are prevented and the member states are compliant with the EU-laws. Economic Factors The industry is recovering after the global financial crisis and new opportunities are generated for low-cost carriers like easyJet and Ryanair Socio-Cultural Factors The market players of the industry have incorporated their own corporate social responsibility guidelines in order to make sure that they are conducting ethical businesses and contributing to communities. Technological Factor The aviation industry is heavily reliant on the uses of technology and so the market players need t o keep up with technological advancements in operations and new aircraft models. Environmental Factor The European aviation industry needs to strictly comply with all the environmental laws and make sure that the emission of CFCs is lower; moreover, companies like easyJet need to use fuel-efficient engines.Advertising We will write a custom essay sample on EasyJet Company specifically for you for only $16.05 $11/page Learn More Legal Factors Legislation plays a major role in the industry; in the 1990s, the European airline industry was greatly regulated, and individual nations wanted to protect their flag carriers; however, in 1992, the EU passed law to deregulate the industry, which meant that all airline businesses were open to competition; as a result, easyJet now experiences free market competition. Where Is Easy Jet Today Whilst 60 out of 80 carriers (which were established in the same decade) are already bankrupted, easyJet is still in a leading p osition in the industry; moreover, today, deregulation provided easyJet access to new routes, strengthening its position financially, for example, it has about 100 scheduled flights each day using a fleet of 20 Boeing 737s and serving 26 destination. Evaluation of Range of Alternative Courses of Action Alternative Solutions Evaluation Criteria for Strategic Alternatives Adopt a situational approach of leadership This report recommends easyJet to consider situational leadership style instead of autocratic approach as it does not follow any specific style of leadership rather leader takes a decision considering present position of the company Stelio had taken the majority of the decision as per his knowledge and ethics; therefore, he not intended to refund the customer and said his finance directors that you were pulling my hair out, which reduced the perception of the customers and demoralize the management team; It would be possible to increase market share in the European sh ort-haul routes; This policy complied with the vision of easyJet Restructuring Pricing Strategy including refund policy It would help the company to create a strong customer base in certain markets; so, by offering further low fares, easyJet could capture more market share Revenues may decrease anytime due to adverse economic condition; therefore, the restructuring pricing strategy would provide a backup, so that the customers remain loyal even after diminishing purchasing powers Operating at economies of scale could be one of easyJet’s core competencies, so, capacity utilization development by reducing production cost would assist the company to offer low price The growth of the industry could be reduced due to the Eurozone crisis; so, reforming pricing strategy is the only solution to sustain as a market leader Adopting this strategy has minimal financial risk; however, the European Commission could impose fines for breaking competition law in the EU zone Improve motivation and focus on staff retention Advisors team feared Stelio’s entrepreneurial management style and they believed that CEO should change his approach to motivate the employees; thus, strategy complied with the vision of the company; To retain employees, they need to provide competitive remuneration along with facilities; Implementation of this strategy may create any serious financial problem; The CEO and top-management should appreciate a good idea of other members; Table 2: Strategic Alternatives Source: Self-generated Recommendation and Conclusion After evaluating the alternative courses of action, it could be said that the best recommendation for the company would be to implement the alternative of adopting a situational approach of leadership so that the business can better perform in certain areas, as suggested in the above evaluations. However, easyJet should remain cautious in undertaking strategies and in decision-making to make sure that there is an ac tive revenue generation even during the Eurozone crisis. Works Cited Branson, Richard. The Web’s Favourite Airline. 2000, International Institute for Management, Switzerland This essay on EasyJet Company was written and submitted by user Emiliano Gould to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Reaction Paper on Roger and Me Essays

Reaction Paper on Roger and Me Essays Reaction Paper on Roger and Me Essay Reaction Paper on Roger and Me Essay Roger and Me is a documentary starring Michael Moore that reveals the hard hitting economic impact General Motors left on Flint, Michigan. Throughout the film it is clear that General Motors was a huge factor in Flint’s financial system and slowly by surely it becomes evident that many of the residents living in Flint were eventually someway shape or form affected by layoffs from General Motors. These layoffs came from General Motors attempt to adopt the concept of globalization, all the while General Motors tries to make sense out of the lay offs by stating that the Japanese auto makers were intense competition and their only result at the time was to either close the factories or look to the government for subsidies. While all this is being said, the truth had been told that General Motors was experiencing some of the highest profit rates in the previous years of that company. There are a couple of reasons why I would partially side with Roger Smith, however given the opportunity to be placed in Mr. Smiths shoes my loyalty would be completely with the workers that helped General Motors make the company what it was. Globalization. This is the key to almost any major corporation, why? Because everyone’s goal is to be profitable throughout the seven continents as well as number one, and in order to be the best u must take your company on a multi national level. This is exactly what Roger smith was trying to accomplish. From a business point of view it is understood that no matter how well your doing, you always want to do better, however putting 80,000 people out of work without any just reason besides the dollar signs flashing in ones eyes is unacceptable. What I observed was a man who not only tried to elevate his company to a global level, but without a doubt had an insatiable craving for money. This statement is proven when General Motors made a direct investment into Mexico therefore instead of paying the loyal employees actual working rates, local Mexicans would be paid next to nothing. General Motors left a huge mark on Flint, Michigan, and after watching Roger and Me it left a huge mark on my thoughts about the company. After crippling Flint’s economic state Roger Smith did not even take the time to face the horrible facts. Truth of the matters is he knew how it would affect the town but frankly did not care at all. With the plants closing it not only took a toll on the employees who worked their, but the whole town. With 80,000 jobs being lost in one town that is certain to affect 9 out of 10 households in Flint eventually causing the whole town to fall. Most working class citizens cannot live off of one income if their spouse is not working and with General motors no longer being able to supply the bulk of the jobs in Flint any longer this caused people to move willingly and some unwillingly. Many businesses were forced to close down because there was no one left any longer to help the business’s stay a float financially. This unfortunately was an event that Flint till this day has not recovered and seems if the town will never recover. To this day Flint is poverty stricken, and abandoned buildings are still vacant. Just to look back on the devastation Roger Smith brought to this town, I wonder if he ever really took a look at what he had done to an entire town and if he had at least an ounce of remorse at all. Quite honestly I don’t think he ever did, but that is a wish I would like to come true so he could understand the burden he placed in these hard workers filled with loyalty. Without a doubt in my mind Michael Moore was 100% correct with approaching Roger Smith the way he did and I completely agree with the reasons he tried to contact him. In a sense I do feel that a company should have a loyalty to their employees and vice versa. Given a different financial issue concerning General Motors I would have possibly understood if they had to lay off a couple people or maybe close one plant, but there were no financial troubles to be foreseen at all, just pure greed. Roger Smith should have owned up to what he did instead of constantly running away from questions that he could not answer and still go home with a clean conscience. Just to think about the neglect to care for the welfare of loyal employees sickens me and gives me a negative outlook on General Motors. Theses sort of issues effect the average worker as myself, because I myself have worked for companies where people dedicate themselves to a job as well as do everything the job asks and more only to get nothing in return but a handshake out the door. Overall I enjoyed this film because it opened my eyes up to a lot that goes on in this world, not just within General Motors. Even though I have seen this film before I never got a chance to dissect the reasons behind Roger Smith actions and didn’t really look at how it devastated a town, took the town from something, to absolutely nothing. Given the disturbing effect that General Motors caused, I feel as though a company should not be allowed to disable a community like this, it just seems to be morally unjust. Aside from that, the disloyalty would make anyone turn to the company they work for and weigh how much they are putting into a job, and what they are getting out of it and work definitely should not be that way. Hopefully in the future there could be something set in stone to keep another company from causing destruction to our own American people.

Mexico economy Essay Example | Topics and Well Written Essays - 250 words

Mexico economy - Essay Example He has not only monopolised the telecom market, but also fended off competition from potential investors. Additionally, the banking industry is equally uncompetitive. The presence of two major banks that control almost half of the economy means 95% of account owners have no option, but to subscribe to their services. As a result, forcing competition in the banking sector is still not easy. However, recently the Mexican authorities implemented new competition laws to create room for entry of new investors. Though a positive move, the locals and investors still do not fancy their chances of rivalling the big players. Analysis: The monopoly markets in Mexico are the primary reason for stagnated economic growth in the country. They reduce chances of entry of investors due the stringent laws and economies of scale they enjoy. This situation is aided by cases violence in the borders facilitated by drug cartels. These situations drive away potential investors. The lasting solution is to open the economy and let both local and foreign competition force existing firms to adapt to the changes. Free economy will lead to a projected growth rate of 2.5 percent in domestic

Awnser A, B or C Research Paper Example | Topics and Well Written Essays - 2000 words - 1

Awnser A, B or C - Research Paper Example However, the need for controlling the unknown, for creating parameters through alteration so that the odds of a good life are increased deletes the potential for challenges and obstacles that stimulate creativity and innovation. In trying to control the future, in creating a life in which all elements of natural creation are subjected to human manipulation, the nature of human existence is greatly altered, inextricably detached from the surprises that enrich the nature of life. In genetically engineering children, the natural order of life becomes something that is defined by hubris, eliminating the potential for greatness that is born of adversity and ending the true existence of humanity. Francis Fukuyama puts forth arguments against the use of genetic engineering as a way to improve the human condition. He suggests that to use these forms of science to change the outcomes of life would be an inroad to changing the nature of humanity (Fukuyama). This argument clearly expresses the basic nature of scientific meddling in human development. The concept that humanity is vulnerable to the ways in which science has the capacity to change elements of life provides for a cascade of effects that can ultimately change perceptions, shift ideological beliefs, and push cultural construction towards a world in which little is left that has the basic elements of human life still held within it. When applied to the question of genetic engineering babies, the acceleration of these problems has the potential of changing the nature o human existence to a point where life is essentially changed. In choosing the attributes of a child from a menu of options so that parents have the belief that they can create the exact child that they want, human interaction and existence will fundamentally change in ways that will represent irrecoverable losses. One of the most powerful arguments for human genetic

IRB questions Essay Example | Topics and Well Written Essays - 1250 words

IRB questions - Essay Example When these expectations become inflated and exaggerated, the health of the marriage will suffer because the couple had a misguided belief on how they would behave toward one another. As an example, if a woman believes that marriage will mean that her husband will come home from work every night and spend his time discussing the day and being attentive to her needs, she may be surprised to find out that all he wants is his own space. However, if she realizes that the effort he went to in making sure that her car is running at top performance was his way of conveying his concern for her safety, then she might find a greater satisfaction in his behavior. Learning to understand the flow of these examples of romance that are not based on materialism or grandiose action, but on everyday subtleties in communications within relationships, can provide a future couples that are overwhelmed and inundated with a complex set of rules that are media driven and unrealistic into tempering those expectations so that joy can be found in the little ways in which two people interact. From the perspective of a researcher, understanding this part of the human experience will allow for a better understanding of the culture of marriage. In designing this research, it is hoped that the way in which fulfillment can be achieved is identified in order to encourage future research into human interaction within the emotional connection of love. 19. Describe methods for selecting subjects and assuring that their participation is voluntary. Attach a copy of the consent form that will be used. If no consent form will be used, explain the procedures used to ensure that participation is voluntary. Note: This information is particularly important in determining that there is no actual or implied coercion to participate. (See attached information on consent forms) Subjects will be selected through recommendations and introductions made by religious leaders within the local community.

Strong Dialogue And Subtext In Shakespeares Othello English Literature Essay

Strong Dialogue And Subtext In Shakespeares Othello English Literature Essay The primary conflict in this scene is between Iago and Cassio. The conflict is not overt, rather Iago is subversively trying to manipulate Cassio into doing what he wants. Iago is disguising his intentions, appearing to join Cassio in trying to get him reinstated, whilst actually setting him up as part of a complex ploy to bring down Othello. The conflict within the text is brought out by the subtext. The scene uses a lot of binary and religious imagery. Cassio refers to drink as the devil whilst Iago refers to it as a good familiar creature. This sets up a binary difference between Cassio and Iago. There is an argument between them as to the value of reputation which brings in a minor, and perhaps subtextual, conflict between Iago and himself. Iago previously states one of his primary motivations for setting up Othello is his wounded pride at Cassios promotion ahead of him. But here, when Cassio speaks of his own pride, his wounded reputation, Iago downplays reputation as idle and m ost false. It could be read that Iago is downplaying a flaw in himself when it is recognized in Cassio. Because the scene contains few stage directions, strong dialogue is essential. It must be functional as well as able to maintain the audiences interest. Every line either establishes character, reinforces subtext, or moves the story. For example, Iagos dialogue furthers the plot twice, first when suggesting that Cassio be reinstated, and second when he suggests how Cassio should go about being reinstated. The primary tool Iago uses to influence action is dialogue. The characters of Cassio, Othello and Desdemona are established through dialogue. Cassios fears about reputation can be seen as his defining characteristic, one that alludes to other virtues that the character may have, as does Iagos answering comment you are too severe a moraler. His flaws are also revealed, as he shifts the blame of his actions to the influence of drink, (which, through clever use of binary imagery, also alludes to the influence of Iago) and concern for his reputation is also painted as a flaw, one which Iago will exploit. Othellos character is hinted at by both Cassio and Iago. Cassio, in protesting his worthiness, indicates that Othello is morally superior, where Iago, in his line our Generals wife is now the General indicates that he is, for want of a better word, whipped. He also tells Cassio sue to him again and hes yours which indicates that Othello is malleable. Desdemonas virtues are also established through Iagos dialogue, as he refers to them as a tool to be manipulated. Through Iagos reactions to the virtues of others, his own character is built on.   The dialogue also hints at his intentions without explicitly stating them, for example Reputation isà ¢Ã¢â€š ¬Ã‚ ¦oft got without merit is both directly referring to Cassios speech about his reputation and indirectly to Iagos reputation as an honest man that is without merit. Due to the imagery and themes, the dialogue does not lose meaning to a modern reader, although speech patterns have changes dramatically since the time Othello was written.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Drunk? And speak parrot? And squabble? Swagger? Swear?   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   And discourse fustian with ones own shadow? Although a modern reader/audience may not quite understand the meaning of discourse fustian the can relate to the sentiment of drunken stupidity. Although through the current dialogue, Iagos motivations appear to be the same as Cassios, we are aware of Iagos true motivations, as opposed to those he is expressing to Cassio. Because we are aware and constantly reminded of this subtext, the author peppers the script with various in-jokes and ironic references. Iago entertains himself with the thought that he is fooling the others, and the audience is also entertained in this way. The audience is aware of Iagos intentions from the beginning, therefore his motivations for suggesting Cassio talk to Desdemona are obvious. The scene relies heavily on the subtext to reveal the irony of the text, for example when Cassio says You advise me well at the end. Iago is a complex character and, although his motivations are stated early in the play, these motivations are often discredited and weakened by his own arguments, as seen in his spiel against reputation, and therefore pride. The repeated use of irony and in-jokes isolate his character from the others which, when combined with his view of other characters as tools, both controllable and expendable, creates a sociopathic personality that hints at a complex, and very human, reasoning process. This allows a director, and, to an extent the actor, the flexibility to portray Iago as very human or inhumanly demonic, depending on what other subtexts and themes they wish to accentuate.

Reading Comprehension :: essays research papers

READING COMPREHENSION This test measures your ability to understand what you read. You may be asked to:  identify the relationship between sentences  distinguish between the main and secondary ideas  make inferences DIRECTIONS: Read the statement or passage and then choose the best answer to the question. Answer the question on the basis of what is stated or implied in the statement or passage. 1. Myths are stories, the products of fertile imagination, sometimes simple, often containing profound truths. They are not meant to be taken too literally. Details may sometimes appear childish, but most myths express a culture's most serious beliefs about human beings, eternity, and God. The main idea of this passage is that myths (a) are created primarily to entertain young children (b) are purposely written for the reader (c) provide the reader with a means of escape from reality (d) illustrate the values that are considered important to a society 2. Australia has many strange beasts, one of the oddest of which is the koala. Perfectly adapted to one specific tree, the eucalyptus, this living teddy bear does not need anything else, not even a drink! The moisture in the leaves is just right for the koala, making it the only land animal that doesn't need water to supplement its food (from That Astounding Creator Nature by Jean George). The passage indicates that the koala (a) is a member of the bear family that does not need moisture to live (b) gets all of its nourishment from the eucalyptus tree (c) adapts itself to any surroundings (d) is the only animal that does not need food to live 3. It is early summer. August's long-awaited vacation time still seems ages away, but by the same toke, its torpor-producing heat and mildew-generating humidity have not yet arrived. Instead, these cool, end-of-June days practically insist on getting the picnic season under way immediately. But, alas, there is a difficulty: alfresco dining has a bad name among us. Tenth-rate hot dogs, carbonized chicken parts, and beef a-la-charcoal are principally what comes to mind when we hear the words "outdoor food" (from A Spanish Picnic by Robert Capon). The passage suggests that the author believes that (a) picnicking in August is long-awaited (b) August is better than June for a picnic (c) there are some negative aspects to eating outside (d) picnicking is better alfresco 4. In embarking on the fight for independence, America faced formidable obstacles. The Continental Congress did not have the authority to pass binding legislation or to impose taxes.